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Shinmei Koshihikari rice (produced in Toyama Prefecture) 1kg

The high-quality rice produced in Irisen-cho, Toyama Prefecture is selected. The area is famous for its pure mountain spring water. Therefore, the Japanese rice produced has a unique aroma, and the sweetness is higher than other Japanese rice, but the soft and sticky taste is comparable to other Koshihikari rice. No different. Especially suitable for sushi or daily staple food.


Our commitment to our customers begins with our commitment to quality, and our commitment to quality begins long before our products reach our shelves. We take great care to ensure excellence in the way our food is grown, prepared and handled.


We believe it is time for food to go ‘back to basics’ – safe, natural, nourishing and wholesome.


In the fast-paced city of Hong Kong, easily accessible food at affordable prices is our priority, so healthy home eating can become part of everyday life.

Eat Wise
Choose FoodWise

FoodWise is a growing chain of neighbourhood supermarkets in Hong Kong that provides quality food so busy families can eat healthily at home. Produce is sourced directly from all over the world, including frozen meat from naturally grazed livestock and sustainable seafood, fresh fruit and vegetables, and fine wines. There are seven stores and an online shopping platform with delivery as fast as two days.